Reviews, media and blurbs for TEoA


The book has a 4.9 on 11 reviews at Read them here.

25 Oct: Water Education Foundation poll of users judged "TEoA as one of the most influential books covering California water issues."

29 Aug: Brian Richter at National Geographic's Water Currents blog says: "In his new book on The End of Abundance, economist David Zetland argues for the imposition of a scarcity premium on water pricing... as a way to prevent future water shortages."

13 Aug: Some excellent comments from Marty Kinkler [pdf]
16 Jul: G. Tracy Mehan at The Weekly Standard says [PDF] "here is a succinct, articulate book from a newly minted Ph.D. who explains the beneficial role of economics in encouraging wise stewardship and social harmony in water and waste-water supply and provision."

15 Jun: Steven D. Sanders at Wit and Wisdom of an Engineer blog says: "I just read this -- without question the most insightful and interesting book I have read on water economics."

29 May: Patrick Keys at Water Security blog says "TEoA should be required reading... Zetland makes a convincing and compelling argument for replacing/retrofitting failed, outdated institutions for dynamic institutions that are capable of meeting the challenges of scarcity."

May: Michael van der Valk says TEoA provides "a provocative view from an outsider" [PDF in Dutch] in H2O Magazine.

May/June: G. Tracy Mehan says [PDF] that "David Zetland [has] provided the water sector and the general reader with very useful information and insights for reform" in The Environmental Forum 29(3).

22 Mar: National Geographic says TEoA "delivers analysis interspersed with fascinating insights into human behavior."

27 Feb: Review by Claus Haslauer at Planetwater blog.

Jan 2012: Review by Lisa Lee [PDF] in the Australian Journal of Agriculture and Resource Economics

9 Nov: A great comment on TEoA by a utility regulator.

18 Aug: A great comment on TEoA from an ex-World Banker.

18 Jul: Tyler Cowen @ Marginal Revolution:
There are five new popular books on water this year. The two I will recommend are: Steven Solomon, Water: The Epic Struggle for Wealth, Power, and Civilization [aguanomics review] and David Zetland, The End of Abundance: Economic Solutions to Water Scarcity. Of the five books, this one has the most policy truth.
17 Jul: Tim Shah @ Enviroboys:
I strongly recommend that anyone interested in earth's most precious resource -- the one that keeps us going everyday, provides a natural beauty to our planet and provides a habitat for millions of species -- read this book! The stories, ideas and insights in this book are so valuable whether you are a water manager or someone interested in conserving water. I enjoyed reading the book very much and continue to enjoy Zetland's blog (Aguanomics). I think it's people like David who take the time to write such books, deliver public lectures and write blog posts on this topic that will help shift the way we manage our water in the 21st century.
July 2011 @ The Horinko Group:
The Horinko Group highly recommends reading David Zetland’s new novel [Novel?], The End of Abundance: Economic Solutions to Water Scarcity.

Media related to TEoA

24 Apr 2013: "The End of Abundance 2.0" at Mediamatic Amsterdam (20 slides in 5 minutes :)

21 Nov: The End of Abundance at the ABC bookstore in Amsterdam (115 min MP3)

18 Sep: "The ins and outs of self publishing" (47 min video webinar or mp3)

4 Feb: TEoA on (60 min) [29MB MP3 backup]

1 Feb 2012: TEoA at the Commonwealth Club in San Francisco [15MB MP3 backup]

21 Nov: TEoA at the University of Reading (80 min) [19 MB MP3]

9 Nov: "At Issue with Ben Merens on TEoA" on Wisconsin Public Radio (60 min audio) [MP3 backup]

3 Nov: "A Price on Water" in Resource magazine (Wageningen University).

12 & 21 Oct: The microeconomics and macroeconomics of publishing.

4 Oct: Videos of my TEoA lectures to international water managers.

28 Jul: Interview on TEoA at "Living in Actively Moving Water"

15 Jul: TEoA at the US Army Corps of Engineers [60 min 14 MB MP3]

12 Jul: Interview ("Remaking the Water Market") on Benzinga Radio.

11 Jul 2011: Talking to people running eco-start ups in San Francisco [58 min 13 MB MP3]

Blurbs for the book:

A joy to read, this book has a pragmatic focus. It looks for solutions to one of the world's biggest challenges — water scarcity. Read the contents page and then decide if you need to read more.
Mike Young, Professor and Executive Director
The Environment Institute
The University of Adelaide, Australia

Disruptive and provocative, Zetland is the Ben Franklin of water. He hurls common sense against professional aristocrats to ensure our priceless liquid asset belongs, democratically, to 7 billion amateurs like you and me.
James Workman, Author
Heart of Dryness

Incentives matter. Zetland provides engaging narratives on the interaction of rules, institutions and people that communicate economics ideas far better than mass media and popular culture do.
Jay Wetmore, P.E., past President
American Society of Civil Engineers (MN)

With economics at the centre of present-day international water diplomacy of national governments, this book could hardly be more timely. David Zetland touches upon the current issues of water resources management and puts them in an economic context that sheds light beyond the obvious and well-trodden pathways towards sustainable development.
Michael van der Valk, Hydrologist and Scientific Secretary
The Netherlands National Committee IHP-HWRP (UNESCO & WMO)

Bold, provocative and refreshing — Zetland brings common sense to the water scarcity discussion.
Spreck Rosekrans, Senior Analyst
Environmental Defense Fund

With his straight-forward writing style and mastery of the subject, Dr. Zetland delivers an accessible interpretation of how economics can (or should) impact water policy.
Richard Rauschmeier, Financial Examiner
Division of Ratepayer Advocates, Water Branch
California Public Utilities Commission

Incentives matter. David Zetland explains why in his plain-speaking tutorial book on water. It informed me, and I thought I knew all this stuff already. If you want to understand how water should be managed, read The End of Abundance.
John F. Raffensperger, Senior Lecturer
Management Science, University of Canterbury

This book is impressive! Zetland has been able to capture the complexity of water without confusing the reader. This is a clear cogent "reveal" of a very difficult economic topic and yet simultaneously quite easy to enjoy as a book.
Robert O'Donnell, General Manager

Water is the most precious commodity there is, and yet, most of us don't think much about it. It's availability in seemingly unlimited quantities, and at almost no cost, just by turning on the tap. But the age of water abundance is coming to an end, as David Zetland explains. Unlike many authors in this genre, Zetland does not try to terrify us with apocalyptic scenarios of water wars and mass starvation. Rather, writing in an engaging and informal style, he gives us a realistic assessment of the impending age of water scarcity and how we will need to change our ways to deal with it. Read this book — you'll never think the same way about water again!
John Quiggin, Australian Research Council Federation Fellow
University of Queensland

David Zetland has written a very informative, accessible and necessary book which explains the reality of water scarcity and the imperative of applying sound economics and local control to what was previously the exclusive preserve of engineers and politicians. In fact, it is a book that every water engineer and local politician should read to their benefit and that of their customers and citizens.
G. Tracy Mehan, III, former Assistant Administrator for Water
US Environmental Protection Agency

One of the biggest challenges faced by the water industry is simply poor public understanding of the issues we face, and a paucity of effective public education vehicles regarding water availability and consumption. If more people better understood the actual challenges and issues of global water resource management, we would have fewer problems. David Zetland's book should be a significant contribution towards meeting this need — by carefully assessing, through the lens of economic theory, the water choices and actions that we all participate in every day.
Steve Maxwell, Managing Director
TechKNOWLEDGEy Strategic Group
Author of The Future of Water
Publisher of the annual Water Market Review

At a time of growing concerns about the availability of fresh water world wide, markets can play an important role in more effective allocation and management of this scarce and valuable resource. David Zetland's End of Abundance introduces economics into everyday decision making about water in an original and engaging way. The material is valuable not only for policy makers, but for each of us in better understanding the challenges and potential solutions to a growing water crisis.
Gary D. Libecap, Donald Bren Distinguished Professor
Donald Bren School of Environmental Science & Management
Professor of Economics, University of California, Santa Barbara
Pitt Professor, Economics Faculty, Cambridge University
Research Associate, National Bureau of Economic Research
Sherm and Marge Telleen Research Fellow, Hoover Institution
Senior Fellow, Property and Environment Research Center

A primer for talking about the fundamental elements of water management: Scarcity, Allocation, Value.
Paul W. Lander, PhD, LEED AP
Lecturer, Geography & Sustainable Practices Program, University of Colorado
Chair, ASLA Water Conservation Network & AWWA WaterWiser Committees

David Zetland understands and explains that efforts at sustainable water management are well-served by a no-nonsense economic analysis of overuse and pollution. Amid the commentary it is incentives that matter most.
Piet Klop, Senior Fellow
World Resources Institute

Zetland writes with a lively, engaging style that conveys the urgency of thinking differently about water policies, and communicates both the efficiency and the humanity of market-based water policies and the innovations that such policies would encourage.
Lynne Kiesling, Distinguished Senior Lecturer
Northwestern University and Knowledge Problem

There are plenty of articles and books on water scarcity but few offer the insight and economical framework that are necessary to understand and address this scarcity. The End of Abundance is a significant contribution to the contemporary discourse on water management and is a must read by anyone who cares about water or wants to learn about the issues. The book is refreshing in its candor and irrespective of whether you agree with all of its prescriptions, it is informative, factual and a delight to read.
Shahram Javey, Ph.D
Founder and CEO of Aquacue, Inc.

A thought-provoking challenge to many current water management and pricing practices, Dr. Zetland's book will catalyze the debate we need to have on the economic value of water. Required reading for water leaders throughout the world.
Kevin P. Hunt, P.E., General Manager
Municipal Water District of Orange County

The End of Abundance is an enthralling and witty account of a serious warning for all of us. Either we accept paying more for the water we consume, or else we let politicians do the daunting of job of allocating scarce water resources. Blogger and economist Zetland poses the right choices and suggests how to turn wishful thinking into viable outcomes.
Alberto Garrido, Director and Professor
Research Centre for the Management of Agricultural and Environmental Risks
Department of Agricultural Economics and Social Sciences
Universidad Politécnica de Madrid

The book is full of interesting new considerations, sharp writing and innovative thinking. Although I do not agree with everything David says, I appreciate his straightforwardness in the debate on sustainable water use. Well worth reading to get David's perspective on the water world.
Carlo C. Galli, Technical & Strategic Adviser
Water Resources, Nestlé

There is no scarcity of books describing the challenges the United States and nations across the globe face in managing water to meet today's needs and future demands. The good news is that effective solutions exist. The better news is that David Zetland has written a book that presents solutions to these water challenges that protect public health, ensure ecological vitality, and support economic growth. He delivers the rational way forward in a style and language that the public as well as public officials --- and if we are lucky, politicians! --- can understand and act on.
Michael Deane, Executive Director
National Association of Water Companies

I've been in water since 1993 and have looked hard for an economist who really understands water and its markets. David Zetland is the find, and I'm so thankful that he continues his blog and his writing. We MUST move to smart market based management of our water or we will continue to have shortages. We now have solid real models that show that markets work and politics — so far as water management — do not.
Ric Davidge, MPA, Chairman
AQUEOUS International, Inc.

David helped me understand the importance of applying market-based pricing to address water scarcity. Not an easy task, but he does so convincingly, and places it in the context of today's complex social and political realities. An engaging read for anyone interested in water.
Terry A. Clark, AICP, PMP, Senior Consultant

An economist with a sense of humor examines the dark clouds of California's pending hydrological apocalypse and finds a silver lining.
Lloyd Carter, President
California Save Our Streams Council
Award-winning journalist/blogger
who has written about California water issues since 1969

The most thoroughly-researched treatise on water economics I've ever read. The End of Abundance sets a precedent and creates a water/road map for world water managers. David manages to maintain a wry sense of humor inside a sobering exploration of population growth, waste ignorance, unbridled water withdrawal, pure greed, entitlement and blatant disregard for the very substance that makes up 80 percent of our bodies. Demand exceeds supply in many parts of the world, and it will here also unless we embrace aguanomics to intelligently use of our most precious resource. I'm making this mandatory reading for my staff... they need to get this.
Michael Christian, CEO and President
American Hydroponics

This is an engaging and readable book on a topic of growing importance. It shows how simple economics can help solve our problems of growing water scarcity. I recommend it strongly.
Martin Cave, BP Centennial Professor
London School of Economics

If David Zetland's End of Abundance is like his aguanomics blog — witty, intelligent, iconoclastic, unrepentant, and provocative — then it's going to be quite a ride.
Michael E. Campana, Professor
Hydrogeology and Water Resources, Oregon State University

This is not a text for those seeking a rehash of the standard "water wars" catechism. Zetland outlines a fresh, creative approach to allocating a valuable resource in regions with competing demands. Importantly, his vision does not entail an expensive and sluggish command-and-control bureaucracy coddling whatever class of water users happen to enjoy momentary political favor. Protecting our environment, growing our food, and supplying our cities has always required the ingenuity of a free people. It is time we realized that in managing our water.
Philip Bowles, President
Bowles Farming Company

Seldom in my experience has any politician ever stood up and said "There is a principle here, and that principle is worth losing an election over." The End of Abundance offers principles on how to balance supply and demand in the provision of water to the world and suggests that voters will accept them. Now all we need are some brave politicians.
Max Borchardt, Australia Editor
Global Water Intelligence

The End of Abundance is a unique and exemplary book. It is a treasure chest of economic insights on water scarcity — a vitally-important policy problem. Economics is all about choices that people make under conditions of scarcity. This book is highly readable and well-informed, provides many real-world examples, suggests solutions, and clearly explains key concepts to non-economists. Policymakers, managers, engineers and concerned citizens should read it.
Eran Binenbaum, Lecturer
School of Economics, University of Adelaide

Zetland is never traditional, usually informative, and always provocative. The End of Abundance is no exception. It will definitely open your mind to innovative approaches to close the gap between water supply and demand.
Dan Bena, Senior Director of Sustainable Development
PepsiCo, Inc.

The End of Abundance is a healthily provocative wake up-call. The book challenges the status quo and the most entrenched preconceived ideas to lead us to the realization that water managers facing scarcity can no longer solely focus on ensuring water supply and system management but must create the dynamic leading to the actual management of water itself. David suggests a profound shift of perspective that brings a new dimension to the water world: economics.
Laurent Auguste, President and CEO
Veolia Water Americas